Transforming Contact Center CX with AI-Native CRM Agents

In a digital-first, always-connected landscape, customer expectations are not only elevated—they’re constantly evolving. Today’s consumers demand swift responses, seamless interactions, and a sense of being truly understood across every touchpoint. Yet, many contact centers remain constrained by outdated technology and fragmented tools, limiting their ability to deliver on these expectations. To keep pace, customer experience (CX) leaders must embrace more than just small upgrades—they need intelligent automation deeply integrated within their CRM systems. That’s where AI-native CRM agents come into play. By leveraging digital twin technology directly within CRM systems—as seen in platforms like B-TRNSFRMD and the Creatio 8.3 release—organizations can turn traditional, cloud-based call centers into agile engines of personalized, real-time support. The CX Challenge: Trust Erosion from Disconnected Systems Many contact centers still function using a mix of disconnected solutions, which f...