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Showing posts from June, 2025

Transforming Contact Center CX with AI-Native CRM Agents

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In a digital-first, always-connected landscape, customer expectations are not only elevated—they’re constantly evolving. Today’s consumers demand swift responses, seamless interactions, and a sense of being truly understood across every touchpoint. Yet, many contact centers remain constrained by outdated technology and fragmented tools, limiting their ability to deliver on these expectations. To keep pace, customer experience (CX) leaders must embrace more than just small upgrades—they need intelligent automation deeply integrated within their CRM systems. That’s where AI-native CRM agents come into play. By leveraging digital twin technology directly within CRM systems—as seen in platforms like B-TRNSFRMD and the Creatio 8.3 release—organizations can turn traditional, cloud-based call centers into agile engines of personalized, real-time support. The CX Challenge: Trust Erosion from Disconnected Systems Many contact centers still function using a mix of disconnected solutions, which f...

From Site to Insight: How AI and Analytics are Shaping the Future of Global Trials

In today’s complex world of clinical research, global collaboration is no longer a future vision—it’s a present-day necessity. With new pressures on trial acceleration, patient-centricity, and data visibility, healthcare organisations are rapidly rethinking how they manage operations across borders. B-TRNSFRMD joins the  HBA Dallas-Fort Worth  community for an exclusive evening of insights, networking, and cross-border innovation. This event brings together decision-makers from the  U.S. and Australia’s life sciences sectors  to explore a powerful question:  how can global partnerships accelerate clinical research and improve patient care outcomes at scale? As a  transformation partner to healthcare  and life sciences leaders, B-TRNSFRMD is proud to lead the conversation on how  AI, predictive analytics, and agentic automation  are reshaping clinical trials—from  site-based friction to insight-led precision .   Why Global Trials Nee...