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  As CXPA 2025 approaches, customer experience professionals are once again on the verge of major industry evolution. What began as a discipline focused on surveys and fixing service gaps has now become central to business strategy — directly influencing growth, trust, and loyalty. In today’s world, where experience defines brand value, CXPA is more than just another industry event. It’s a rallying point for change. That’s why B-TRNSFRMD is proud to be joining as an official sponsor — helping spark conversations that drive transformation and support organizations committed to putting experience at the heart of everything they do. Why CXPA Is Still a Must-Attend in 2025 Customer experience is often mistaken for just one component of digital strategy. But in truth, it's the lifeblood of modern business. From apps to storefronts, how customers feel directly shapes what companies achieve. For years, the CXPA community has championed this perspective — gathering CX professionals, busi...

Insurance companies are under mounting pressure to provide faster, more tailored services. However, siloed data scattered across underwriting, claims, customer service, sales, and marketing often stands in the way. These disjointed systems hinder real-time decisions and limit visibility into customer behavior. That’s where Azure Synapse Analytics becomes a game-changer—empowering insurers to unlock unified insights. And with B-TRNSFRMD as a transformation partner, the shift becomes seamless and strategic. Tackling Silos: A Persistent Insurance Challenge Legacy infrastructure and isolated databases are still common in the insurance sector. This fragmentation means: Underwriters lack current data from customer engagement channels. Claims teams are unable to leverage predictive customer analytics. Service representatives don’t have a complete view of the customer journey. In today’s landscape—where digital-first insurtechs are redefining industry standards—such limitations are costly. I...